Arizona Cardinals rookie running back Jeremiyah Love is already making headlines with his wallet.
Less than a month after signing a four-year, $53 million deal with $35 million guaranteed, Love splurged on a new set of wheels — not for himself, but for his girlfriend. Aliece, Love’s girlfriend, posted a TikTok video showing off a brand-new Lamborghini Urus, a luxury SUV that carries a price tag in the neighborhood of $300,000. The caption read: “Just wanted to say God is good ❤︎.”
The Lamborghini Urus is one of the Italian automaker’s more accessible luxury models, though “accessible” is relative: prices range from about $234,000 for the base model to roughly $338,000 at the top end. The mid-range figure of $300,000 puts Love’s gift squarely in the middle of that substantial bracket.
While Aliece’s video may have delighted her followers, reaction on X (formerly Twitter) was swift and largely disapproving. “His girlfriend? SMH. When will these fools learn?” one user wrote. Another agreed: “Hopefully someone jumps in to teach him how to be smart with this money.”
The criticism wasn’t just about the size of the purchase but the recipient. “You don’t get that until you say ‘I Do,’” one commenter noted. Another warned of the ripple effect: “He did get paid a fortune, but that’s a lot of cash to waste on a car. If he’s giving that kind of money out to a girlfriend he’s lose most of it quick after family and friends come knocking.”
A History of Financial Trouble in the NFL
Love’s decision to gift a six-figure car to a girlfriend comes amid a broader backdrop of financial cautionary tales for NFL players. A 2015 study published in the American Economic Review, examining players drafted between 1996 and 2003, found that a staggering 16% of NFL players went bankrupt within 12 years of retirement. Other research has suggested that as many as 78% of players face financial trouble—including bankruptcy or severe distress—within two years of leaving the league.
The study and others have pointed to a combination of factors: taxes, a sharp drop in income after retirement, and, notably, overspending on non-essential luxury items during peak earning years. The Lamborghini for his girlfriend, in that light, reads to some as a classic cautionary tale in the making.
Love, for his part, has yet to respond publicly to the criticism. The Cardinals’ new back has drawn attention for his on-field potential after a standout college career, and his rookie contract reflects the team’s high hopes. But the off-field optics of a $300,000 gift so early in his career have prompted a larger conversation about player finances — one that Love, at 22, may not have anticipated when he signed on the dotted line.
Whether Love’s generosity will prove to be a financial misstep or simply a moment of personal expression remains to be seen. But the internet has made its opinion clear.
Source: www.breitbart.com — https://www.breitbart.com/sports/2026/08/12/cardinals-rookie-rb-jeremiyah-love-buys-girlfriend-300k-lamborghini/