A sponsored feature on The Gateway Pundit is promoting what it calls MyPillow’s “Outlet Sale,” with claims of discounts up to 80% on 33 different items. The post, labeled as a promoted post and credited to “Promoted Post,” encourages readers to take advantage of the limited-time deals, but the lack of specific product details and the commercial nature of the content have drawn scrutiny.
The article, which appears in the site’s politics section, is clearly marked as advertising content, with a note that readers can email Promoted Post for more information. Still, the placement of such a retail promotion within a political news outlet raises questions about editorial boundaries, especially given MyPillow CEO Mike Lindell’s high-profile involvement in conservative politics and election denialism.
What the Sale Actually Offers
According to the promoted post, the sale includes 33 items with discounts ranging up to 80% off. However, the article provides no list of specific products, no original prices, and no details on how the discounts are calculated. It directs readers to click through to the MyPillow website, presumably to browse the deals themselves.
This vagueness is a red flag for consumer advocates, who note that “outlet sales” and “up to” discounts are often marketing tactics designed to create a sense of urgency without guaranteeing savings on every item. The Federal Trade Commission has previously warned against deceptive pricing practices, though it has not commented on this specific promotion.
Political Context
MyPillow has become a staple of conservative media advertising, with Lindell frequently appearing on right-wing networks and using his company’s profits to fund election integrity campaigns. The Gateway Pundit, a far-right news site, has faced defamation lawsuits over its coverage of the 2020 election, and its partnership with MyPillow for a promoted post could be seen as a mutually beneficial arrangement that blends commerce with political messaging.
The article itself does not mention Lindell’s politics, focusing solely on the sale. However, the placement of the promoted post on a site known for partisan content suggests that the target audience is likely conservative shoppers who already align with Lindell’s brand.
Consumer Considerations
Shoppers considering the sale should approach with caution. The promoted post does not disclose whether the discounts are sitewide or restricted to specific items, nor does it indicate the duration of the sale. Terms like “outlet sale” often imply clearance items, which may be final sale or non-returnable.
Reading the fine print on MyPillow’s website is essential before making a purchase. Additionally, consumers should compare prices with other retailers to ensure the “up to 80% off” claims translate to actual savings. MyPillow has faced criticism in the past for its marketing practices, including a 2020 lawsuit from the FTC over its advertising of certain products, which the company settled by paying a fine without admitting wrongdoing.
Editorial or Advertorial?
The promoted post is clearly labeled, which is a positive step for transparency. However, the line between editorial content and advertising can blur on partisan news sites, where readers may be less likely to question the motives behind a glowing promotion from a politically aligned company.
Promoted posts are a common revenue stream for digital publishers, and The Gateway Pundit is no exception. By labeling the content as promoted, the site complies with Federal Trade Commission guidelines requiring disclosure of sponsored content. Still, the legitimacy of the sale itself remains unverified, and the promoted post offers no evidence to back up its claims.
What Shoppers Should Know
If you’re considering taking advantage of the outlet sale, here are a few steps to take before clicking buy:
- Check the MyPillow website directly for the actual list of sale items and their original vs. sale prices.
- Look for any expiration dates or restrictions on the sale.
- Read customer reviews of the specific products you’re interested in, as “outlet” items are sometimes imperfect or of lower quality.
- Consider shipping costs and return policies, which can eat into any savings.
The promoted post on The Gateway Pundit is a reminder that even political news sites are businesses, and that content marked as “promoted” should be viewed as advertising, not journalism. While the sale may offer genuine bargains, the lack of transparency and the political undertones make it wise to shop with a healthy dose of skepticism.
Source: www.thegatewaypundit.com — https://www.thegatewaypundit.com/2026/09/thirty-three-items-mypillows-outlet-sale-up-80-7/